Over the last six months or so, since I started my Estate Planning practice, I’ve been thinking a lot about my strengths and weaknesses. I wanted to list them for myself so that I could figure out how best to play up my talents and compensate for my weaknesses in growing my business. This has been a surprisingly difficult task.
I consider myself a fairly introspective and self-aware person, and I think that I am really good at reading other people, and I also have a bit of an ego. So, I thought that it would be easy for me to figure out the things that I’m really good at and what I need to work on. I didn’t realize how difficult this would be. Six months later, I’m still working on my list and how I can use it both in business and in life.
In making this list I discovered one aspect of my personality that I wasn’t sure how to categorize. I’m not really sure if it’s a strength or a weakness. I guess it’s a little bit of both.
I discovered that I missed my calling in high school. Instead of being punk rock with a mohawk, miniskirts with fishnet stockings and converse tennis shoes (true story-I’ll have to scan some pictures for a later post), I should have been a high pony tailed, pom pom waiving, always smiling cheerleader. Because really that is what I am good at. Give me five minutes into a any conversation and I’m sure that I will have recommended to you at least one friend, or other business that I love and support.
Need a photographer? I have a friend who is a fabulous wedding photographer! Thinking about a new exercise routine? I looove my classes at Pilates Plus. Are you a mom in the SCV? Have you heard about SCV Moms Blog! Need a criminal defense attorney? I have a friend who is a superstar in the courtroom! My favorite coffee? So glad you asked! Need to spice things up in the bedroom–okay this never actually comes up, but–Need something fun for a bachelorette party? I have a friend who is a purveyor of fine adult goods and throws parties. You like my hair? Let me tell you about my artist of a stylist and here’s the number of the salon and directions.
I love supporting businesses that I believe in and supporting my friends in anything that they do. This is something that is really important to me. I think that making a recommendation to someone is really the least you can do to show a friend you love them or to show a business how much you appreciate the product or service they provide to you.
This seems like a good thing right? A strength I guess. Well, a pretty big weakness comes along with this. I find it very difficult to talk about myself in this way. I am not at all a good self-promoter. I don’t really like talking about myself. I find it pretty uncomfortable most of the time. In fact, the thought of having a blog seemed ridiculous to me before I had a baby. I mean, I read other people’s personal blogs and liked them, but I just couldn’t imagine that anyone would want to read about me and my life. And really, I didn’t have any idea about what I would write about. After almost two years of this blog, I’ve become more comfortable with the idea and only fairly recently started blogging about myself and not just about Eleanor. Although, I still think that no one really cares, they are just waiting for more Eleanor stories. And I wouldn’t blame you.
I’m working on it though. I know that obviously to promote myself in business I will have to talk about myself, but it really doesn’t come naturally to me. And it’s funny because you’d think that it was a self-esteem issue, but I really do think I’m pretty awesome. I guess I just don’t feel like other people want to hear about it. Well, I can work at it, and hope that for now the strength part will counterbalance the weakness so that if I’m a cheerleader for others perhaps they’ll become a cheerleader for me.


4 Comments
I think I’m the same way. It’s part of our TR philosophy of “speak softly and carry a big stick.”
I suspect its also partly generational – we’ve grown up with so much promotion and advertising blaring at us everyday, we tend to consider any kind of advertising to be inauthentic. Unfortunately its a necessity for business owners, especially new businesses. It’s not enough to be awesome, we also have to tell people we’re awesome. I guess the trick is to find a way to do it that isn’t completely offensive to our sensibilities. Tricky.
Well kids, I for one know for a fact that the Keegan Grosses are fantastic, creative, well read, generous, approachable, impeccably dressed people
To all the readers, click on the “about us” link above the beautiful banner. It speaks for itself; you guys are adorable!
self-promotion is less about blaring how great you are nowadays than it is about …
I dunno.
Making yourself available? offering content and problem-solving with no thought to compensation and creating a ‘tribe’ (god bless Seth Godin).
I have A TON of marketing blogs in my reader if you want some links.
Also : self-confidence is about FAKING IT. 100%
@Megan — check is in the mail.